The History of WhooPhilosophy

The modern reinterpretation of the royal court secret, The
History of Whoo. Traditional Korean royal culture is revived with
modern science to create the most precious aesthetic beauty.

The History of WhooConcept

Chinese character “后” written by a calligraphist means
“the empress”. It also resembles the musical instrument “Fidel”.
THE HISTORY OF WHOO is premium royal court cosmetics for today’s
empress with a modern reinterpretation of the royal court secrets.

The History of WhooTechnology

The harmony of modern science and the oriental herbal medicine
that was used in the royal court only for the queen

The History of WhooHistory

  • '03
  • '04
  • '05
  • '06
  • '07
  • '08
  • '09
  • '10
  • '11
  • '12
  • '13
March Launched GongJinHyang Line
August Launched GongJinHyang:Soo Line
November Launched CheonGiDan Line