Nature Collection The History of Whoo The Official Online Store for Whoo, O HUI su:m37˚ Brands

The History of WhooPhilosophy

The modern reinterpretation of the royal court secret, The
History of Whoo. Traditional Korean royal culture is revived with
modern science to create the most precious aesthetic beauty.

The History of WhooConcept

Chinese character “后” written by a calligraphist means
“the empress”. It also resembles the musical instrument “Fidel”.
THE HISTORY OF WHOO is premium royal court cosmetics for today’s
empress with a modern reinterpretation of the royal court secrets.

The History of WhooTechnology

The harmony of modern science and the oriental herbal medicine
that was used in the royal court only for the queen

The History of WhooHistory

March	Launched GongJinHyang Line
August	Launched GongJinHyang:Soo Line
November	Launched CheonGiDan Line

January	Launched Korea's the most expensive cream 'HwanYu Cream'
April	Launched GongJinHyang:Gun line
October	Launched CheonGiDan JinYul Line

January	Launched CheonGiDan DamYoon Line
May	Launched BiChup

February	Launched CheonGiDan
April	Renewed GongJinHyang:Soo Line
June	Won 'The Proud' award for BiChup Ja Saeng Essence
October	Launched GongJinHyang SPA
November	Launched Wild Ginseng Ampoule Oil

January	Renewed GongJinHyang Line
February	Launched GongJinHyang:Seol Whitening Pact
March	Renewed GongJinHyang:Seol Line
May	The 9th Haegeum Festival
July	Launched WHOOSPA Essence Shampoo, Essence Rinse
September	The 9th Haegeum Festival

March	Renewed GongJinHyang:Soo Line
June	The 10th Haegeum Festival
July	Launched BiChup SoonHwan Essence
August	Launched JinYulHyang Wrinkle Essential Cream
November	Launched MyungUiHyang Line

January	Launched 10th Anniversary Limited Edition of Whoo
April	Launched GongJinHyang JinHaeYoon Cooling Suncover
May	The 12th Haegeum Festival
June	Lauched GongJinHyang:Mi Glow Lip Balm and Essential CC
July	Launched MyungUiHyang All In One Treatment
November	Opend a store at Line Creawford in Hongkong Launched CheonGiDan HwaHyun Gold Ampule