Nature:Beauty:Alchemy

Embracing nature and its extensive source for beauty, Nature Collection provides a place of discovery and allows you to experience a one-of-a-kind curation of our best skincare and color collections. Our brands elevate your beauty ritual, revealing new dimensions of yourself so that you can be inspired to be your best self.

Nature Collection

Being the ultimate destination for your skincare and beauty needs, we offer a diverse range of products that bring you the best combination of ingredients from nature. Immerse yourself in our brands that are devoted to creating a happier, better life. Our brands include The History of Whoo, su:m37°, O HUI, The Face Shop, Beyond, CNP Laboratory and Dearpacker.

BRAND PHILOSOPHY

The most beautiful things come from nature where energy and vitality come together to bring life. True beauty lies within nature. Nature Collection delivers those special beauty secrets to you so that you can be your best self.

  • 01

     
    CORE VALUE

    Natural
    & Pure

  • 02

     
    CORE VALUE

    Discovery
    & Curation

  • 03

     
    CORE VALUE

    Honest
    & Profound

Nature collection’s
Brands

  • The History of Whoo collection is the modern reinterpretation of traditional beauty secrets from the Korean royal courts. The brand combines the benefits of Eastern herbal medicine with modern science.

  • The O HUI collection is formulated based on Micro Aging Science that helps improve skin’s existing flora, reducing even the slight signs of aging . With O HUI, you can be the "Same Age” but with “Different Skin”, bringing you one step closer to looking younger and more beautiful.

  • The su:m37° collection takes on the efficacies of fermentation and its unrivaled benefits, helping skin recover its self-regenerative power for improved complexion.

  • THE FACE SHOP has revolutionized the world of beauty by offering a wide selection of high quality cosmetic products made with ingredients from nature. No matter the skin type you have or the results you want to achieve, THE FACE SHOP has you covered.

  • The BEYOND collection is an eco-friendly cosmetics brand committed to providing healthy, beautiful skin and hair while being conscious of the environment so that all can live a more harmonious life.

  • CNP Laboratory is a global derma-cosmetic collection. Its products are made of safe ingredients that are carefully selected to provide a favorable solution to troubled and/or sensitive skin.

  • Dearpacker, which is derived from “Dear-backpacker,” takes on a global traveler’s perspective, inspired by the skin specialties and beauty recipes from around the world.